cheap and chic: e.l.f. mineral eyeshadow primer

I am not Beyonce.

I DO NOT WAKE UP LIKE DIS

Makeup, no filter.

I wake up like THIS

No makeup, no filter.

 I need makeup in my life.  I don't feel like a fully-functioning human being without it. True story.  

Here are the products I generally use every day, ranging in price from lowest to highest 

left to right: e.l.f. concealer, e.l.f. primer, rimmel eye/brow liner, blistex deep hydration, covergirl clump crusher mascara, covergirl smoothers powder, covergirl outlast foundation, benefit blush in hervana, and naked pallet by urban decay

Please direct your attention to top row, 2nd in from the left: e.l.f. mineral eye shadow primer because that, my friends, is my secret weapon. 

E.L.F. mineral eye shadow primer is $2 at Target.  TWO DOLLARS.  It works just as great as higher end eye shadow primers.  I swear it's just as good as Urban Decay and did I mention it's a TWO DOLLARS?! 

You can find a ton of blogs out there about makeup dupes who will support my conclusion that e.l.f. makes one fine eye shadow primer that doesn't break the bank and holds its own against high-end competitors.  My "fresh take" on this product is to also use it as an under-eye brightener and a brow highlighter.  This cheap little product is why I "don't even look that tired!" despite the fact that I am.  I am tired ALL THE TIME. #newborn #toddler

Dab underneath your eye and blend by tapping your index finger on your "dabs" until it blends in underneath your eye.  The reflective properties of the mineral primer helps minimize the appearance of under-eye darkness and makes me look more alert. It subtly conceals without being "cakey" on the delicate eye area. Also, apply a little just below your brow line to highlight your arch and open up your eyes. Sometimes I throw a little dab on the inner corners of my eyes just for fun.  I mean, go nuts.  IT'S TWO DOLLARS.

                     

Here's a little side-by-side action.

Same camera on my phone.  Same spot in my kitchen.  Again, no filter.

It's like buying low and selling high.  

I'm a bargain stock in the morning before makeup and by the end of the business day, I'm blue-chip, baby!

I LOVE MAKEUP.

I encourage you to try e.l.f. eye shadow primer.  For the price, you can afford to give it a go.  I will warn you that I am having a hard time finding it on the shelves lately.  Target carries it and even Old Navy has e.l.f. products (by the checkout) but I'm not the first person to find out how great of a bargain this stuff is and it's often sold out.  You can purchase it online through Walgreens and even through e.l.f.'s website but I wouldn't write off finding it "in the wild."  Keep your eyes open for e.l.f. at Target and if you take home the mineral eye shadow primer, it will keep your eyes open for you. See what I did there?